Capitania — Restaurant Brand Identity

Creative Direction // Graphic Design // Illustration // Visual Identity

client

team

Creative Directors: Peu Souza / Rodrigo Rodrigues /Tropical Thunder Copy: Peu Souza Designer: Rodrigo Rodrigues / Tropical Thunder Motion: Rodrigo Rodrigues / Tropical Thunder Photography: Hugo Elihimas

year

2018

challenge

The challenge was to create a brand identity that would position the restaurant as a premium destination and attract more customers in a competitive market.

solution

We developed a strategic brand identity designed to elevate the restaurant’s perception and create a strong visual presence. The identity combines nautical elements with a refined aesthetic, helping the brand stand out and feel more premium. Supporting materials such as menus and in-store visuals were designed to create a cohesive experience, reinforcing the brand at every customer touchpoint. The result is a stronger brand perception that helps attract more customers and position the restaurant at a higher level.