Riffel – Um só Caminho
Motion Design
client
RIFFEL MOTO PECAS
team
Marketing: Bárbara Moser
Agency: PS Comunicação
Creative Director: Peu Souza
Editor: Peu Souza
Designer: Rodrigo Rodrigues / Tropical Thunder
Motion: Rodrigo Rodrigues / Tropical Thunder
Audio: CM Beat
Agency: PS Comunicação
Creative Director: Peu Souza
Editor: Peu Souza
Designer: Rodrigo Rodrigues / Tropical Thunder
Motion: Rodrigo Rodrigues / Tropical Thunder
Audio: CM Beat
year
2023
challenge
The main challenge was to create a visual and auditory identity that was authentic and engaging for urban motorcyclists. We needed to ensure that the video not only highlighted the RIFFEL Moto Peças brand but also celebrated the lifestyle of motorcyclists, capturing the adrenaline and freedom they experience daily.
solution
We chose a visual approach inspired by graffiti and street culture, using bold colors and dynamic elements to symbolize the freedom and individuality of motorcyclists. The soundtrack, created and produced by Peu Souza, complements the visual aesthetic with a pulsating beat that echoes the energy of the riders. The lyrics, carefully composed, reinforce the message of resilience and constant movement. The result was a video that not only celebrates Motorcyclist Day but also strengthens RIFFEL Moto Peças’ connection with its target audience, providing a memorable visual and auditory experience.
