We built a visual identity system around Oscarito’s iconic persona — charismatic, warm, and unmistakably Brazilian. A hand-drawn caricature of the comedian became the centerpiece of the brand, applied across beer coasters, pizza box packaging, a clipboard-style menu, and vintage poster art with halftone treatment. The tone of voice carried the same humor that made Oscarito legendary, with witty copy woven into the packaging. The result is a brand that feels like a tribute — full of personality, nostalgia, and that unmistakable Brazilian spirit.