FOGO & GRELHA — AUTHENTIC CHURRASCO DELIVERY BRAND
Graphic Design // Visual Identity
FOGO & GRELHA — AUTHENTIC CHURRASCO DELIVERY BRAND
Graphic Design // Visual Identity
client
Renan Gonçalves / Owner — Fogo & Grelha
team
Creative Direction & Design: Rodrigo Rodrigues / Tropical Thunder
year
2024
challenge
Fogo & Grelha needed an identity capable of translating the emotional power of Brazilian barbecue into a delivery-first business model. Since the brand does not depend on a physical dining space, the visual system had to carry the entire experience through packaging, digital communication, uniforms, and food presentation. The challenge was to avoid a generic steakhouse look and build something more direct, popular, and memorable — with enough personality to make the brand feel real before the first bite.
solution
The identity was built around the energy of fire, the strength of the grill, and the comfort of a well-served Brazilian meal. A bold typographic system, warm orange and red tones, kraft textures, black surfaces, and realistic delivery mockups help create a brand that feels close, flavorful, and operationally believable. The result is a visual universe where every detail — from the sealed meal tray to the kraft bag and the black staff shirt — reinforces the promise of authentic churrasco delivered with care.
