DELI’S BURGER — ITALIAN-INSPIRED BRAND IDENTITY
Visual Identity
DELI’S BURGER — ITALIAN-INSPIRED BRAND IDENTITY
Visual Identity
client
Eduardo Henriques / Owner — Deli’s Burger
team
Creative Direction & Design: Rodrigo Rodrigues / Tropical Thunder
year
2020
challenge
The challenge was to revisit and elevate the identity of Deli’s Burger, a burger brand inspired by Italian culture, without losing its playful and popular personality. The brand needed to feel more mature, memorable, and portfolio-ready while still preserving its humor, warmth, and appetite appeal. The goal was to move beyond obvious Italian clichés and create a visual world that could live across posters, packaging, delivery materials, and restaurant environments.
solution
Deli’s Burger became a retro-pop burger joint with an Italian soul. The identity combines bold typography, a red-green-cream palette, expressive food photography, and a charming mascot to create a brand world that feels warm, playful, and instantly recognizable. From collage-style posters and custom wrapping paper to delivery bags and restaurant mockups, the system turns a simple burger experience into something full of flavor, humor, and attitude.
